Leo Van Munching, Jr, holding a glass of beer, courtesy NY Times |
According to news reports, Leo Van Munching , Jr. passed away at 89 years old. He is credited with expanding the Heineken brand with his marketing genius including television ads in the 1970's. He brought to America the low calorie Amstel Light. For a while, Heineken was the number one imported beer in the United States. It has now been taken over by Corona Beer of Mexico. See story here...http://www.nytimes.com/2016/02/16/business/leo-van-munching-jr-empire-builder-for-heineken-dies-at-89.html?_r=0
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